In Google Analytics, you cannot directly view the URLs of backlinks pointing to your website. Google Analytics primarily focuses on tracking website traffic and user behavior within your own website rather than monitoring external sources of traffic like backlinks.
However, you can use Google Search Console (formerly known as Google Webmaster Tools) to monitor and analyze your website’s backlinks. Here’s how you can view backlink data in Google Search Console:
- Access Google Search Console: Sign in to your Google Search Console account and navigate to the property (website) for which you want to analyze backlinks.
- Navigate to the Links Report: In the left-hand menu, click on “Links” under the “External links” section. This will take you to the Links report where you can view information about the websites linking to yours.
- View External Links: The “External links” tab shows a list of external websites that link to your site. You can see the total number of backlinks, the number of linking pages, and the most linked pages on your website.
- Explore Top Linking Sites and Pages: Scroll down to explore additional data such as the top linking sites (domains) and the top linking pages (URLs) on your website. This information can help you identify which external websites and pages are driving the most backlinks to your site.
- Analyze Linking Anchor Text: In the “Anchor text” tab, you can see the anchor text used in backlinks pointing to your website. Analyzing anchor text can provide insights into how other websites reference your content and keywords associated with your backlinks.
- Review Linking Domains: Click on the “More »” link under the “Top linking sites” section to view a more comprehensive list of domains linking to your site. You can also export this data for further analysis.
By using Google Search Console, you can gain valuable insights into your website’s backlink profile, including the domains linking to your site, the anchor text used in backlinks, and the most linked pages on your website. This information can help you assess the quality and quantity of your backlinks, identify potential opportunities for link building, and monitor the impact of your off-page SEO efforts.